"> May 20th 2018 – Adwords Analysis – FREE BOOK – HABiTS, Transform Your Body From The Inside Out…

Adwords Analysis: May 20th 2018

Conclusions:

  1. Ad text variation should be worked by activating only one per period.
    a) Adwords is not good at split testing evenly the ad variations, hence measurement cannot be performed correctly.
    STATUS: Active
  2. Amber’s Retargeting Campaign DOES obtain real returning visitors, HOWEVER:
    a) Landing Page is just a form and visitors only leave or scroll down/up and leave
    SOLUTION: Create a medium landing page with info and the form: people sometimes forget they have visited a webpage and a bare form will not trigger memory. // Also we should highlight the offer.
    STATUS: Waiting for Hut’s input
  3. MODIFICATIONS TO LANDING PAGES:
    a) There is no conclusive data of which page is better: LP got 1 lead, PTing got another lead; however PTing page got someone filling out the header form.
    b) LP Page has a slight advantage, the video at the top is 30% played at least. // VS the other pages, that the video is never played.
    SUGGESTIONS:
    S1: Only test 2 pages: There is few traffic and makes the analysis harder
    S2: Pick LP and Training Page for testing: The Training Page shows a higher interaction than the original page.
    S3: In the Training Page: Modify the header, keep a video at the top and the invitation to join below.
 

EXTRA DATA – Analyzing the current Adwords Competition

I analyzed a couple of your competitors’ ads, and I created a variation using their texts.

This is our current ad:
{Keyword:Dallas Personal Trainer}  |  No One Gets You Better Results
www.personaltrainersindallas.com
In-Home Training. Get Tight, Toned, and Terrific. Dallas Personal Trainers.

Possible ad:
Best Dallas Personal Trainers | Personal Training. Delivered.‎
www.personaltrainersindallas.com
Achieve Your Goals & Get Fit. One-On-One Personal Training.  Free Consultation.

 

FOR THE FUTURE: POSSIBLE LANDER VARIATION:

https://www.focusnyc.com/personal-training/?utm_source=adwords&utm_term=personal%20trainers%20ny&campaignid=428844146&adgroupid=26284102706&matchtype=e&adpos=1t1&network=g&device=c&devicemodel=&placement=&st-t=google_*&vt-k=personal%20trainers%20ny&vt-mt=e&vt-n=g&vt-d=c&vt-dm=&vt-ap=1t1&vt-p=&vt-p1=428844146&vt-p2=26284102706&gclid=Cj0KCQjwuYTYBRDsARIsAJnrUXDkWMTx_Mm70yimTCwiELfm0WYGYy05pKwlZ3wpVfCnepTcOjlEVLAaAn8XEALw_wcB